One of my most asked questions ever is “how did you become a florist?” or, “how do I become a florist?”. 2026 marks 13 years since I started working in the floral industry and while I kinda fell into it somewhat by accident, I’ve learned a lot about what to do/not to do when building a career in floristry. I wanted to dispel a bit of the mystery – I’ll walk you through a timeline of my career journey and then give my personal recommendations on how to get into the industry!

AKA your wedding week from my POV! I love sharing the behind-the-scenes of floristry because I think people are often surprised that designing is really just a portion of what I do. Here’s a rundown of what an average wedding week looks like for me + the HQS FLORAL team:

Buckle up, we’re talking wedding flower budgets! How much do wedding flowers cost in Alberta? Why do they cost so much? What will my budget get me? All excellent questions! The cost of wedding flowers mainly comes down to quality, experience and time.

This is the first in my “probably-way-too-detailed guide to wedding flowers” series! Today we’re talking all about booking a wedding florist for your day. Read on to learn how to prepare, and what to expect during and after a wedding flower consultation.

It’s been so exciting to see sustainability becoming a major discussion in the floral industry over the past few years and a priority for many florists, including myself. I see sustainability as a practice, something that I will be continuously working on throughout my career. Read on for some of the ways I prioritize sustainability within my work!

This is one of the most common questions I get asked, but one that I don’t really have a short answer for! Now I have a blog post I can direct people to hehe. Here’s a peek into how I source flowers and the process that goes into making sure every bloom is perfect for your wedding day (or any other event!)